Who are you? What do you stand for? What can you do for me? How can I get to know you?
These are but a few questions that we seek to address when we design the public identity of a brand. Colors, lines, words all powerful tools to express a brands communication to its users, existing and prospective. A bridge between the implied and the implications of comprehension in the mind of the user, identity design responds to the need of the brand to communicate and the need of the user to receive the required communication.