DS GROUP HQ
NOIDA
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Sign design and wayfinding scheme for one of India's largest business houses. Our signs took inspiration from the clients multi-faceted business presence comprising of a plethora of products and services. We wanted to express this dynamism through our sign design scheme.
Our wayfinding was inspired by the linear manner of how spaces were organised in the architecture of the building. We chose to color code the meeting nodes to act as a placemaking as well as an zone addressing element.
Our exterior signs were intended to be manufactured in aluminium but were eventually made in SS. Our original scheme incorporated a green modular wall in some of our strategic exterior direction signs.
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