DS GROUP HQ

Sign design and wayfinding scheme for one of India's largest business houses. Our signs took inspiration from the clients multi-faceted business presence comprising of a plethora of products and services. We wanted to express this dynamism through our sign design scheme. 

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Our wayfinding was inspired by the linear manner of how spaces were organised in the architecture of the building. We chose to color code the meeting nodes to act as a placemaking as well as an zone addressing element.

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Our exterior signs were intended to be manufactured in aluminium but were eventually made in SS. Our original scheme incorporated a green modular wall in some of our strategic exterior direction signs.