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As the brand was at the onset of becoming a pan India brand, our strategy was similar to that adopted for PVR, which was to design a standard sign design identity for the brand, with provision within the design scheme to adapt itself to the changing brand environment, geographical location, etc.

As DT Cinemas was always to be a part of DLF malls as an anchor tenant; the designer began with mapping the user's path from the point where he recognises the brand while still approaching the property, from the parking to locating the ticket box and eventually the cinemas. At each point of decision making in this path, the designer designed an information system that will aid decision making.

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