High Street Phoenix or HSP as its locally known in Mumbai, is an achingly happening place. Its a celebration of our abilities to shop, drink, eat and make merry. Along with Palladium, this retail destination is home to some of the best brands in the country.

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HSP is in a constant state of re-invention, it constantly tries to engage with its users by creating contemporary experiences. It is with this in mind,we set out to design a wayfindng scheme that interacts with the city, mirroring its hopes,  dreams, wants and desires. Architecturally HSP is essentially a collection of four retail buildings now namely Palladium, Courtyard, Grand Galleria and Skyzone. VersionAbsolute's scope in this development was to design a sign design identity and implement a wayfinding scheme for the complete development that is known as HSP.

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Exterior directories and property marker signs in perforated metal, Corian, laminated glass poster box and channel letters. This is our first project where we have successfully integrated a digital information system within our signs.