Phoenix Marketcity is a brand of retail centers by the Phoenix Mills Ltd. These are large million plus retail centers with the best brands in retail & entertainment.
We were hired to design a unified sign design identity for the brand to be implemented across all the properties of the brand.
Our design strategy included a unified nomenclature and color coding systems for all the center levels. This strategy along with a standard product design language helped create a unified experience for the users as well as the brands, lot of which were common across all their properties.
Our work for the Phoenix group has been published as case studies in journals and trade publications and is part of the design resource website D'Source.