Phoenix Marketcity is a brand of retail centers by the Phoenix Mills Ltd. These are large million plus retail centers with the best brands in retail & entertainment.
We were hired to design a unified sign design identity for the brand to be implemented across all the properties of the brand.
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Our design strategy included a unified nomenclature and color coding systems for all the center levels. This strategy along with a standard product design language helped create a unified experience for the users as well as the brands, lot of which were common across all their properties.
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Our work for the Phoenix group has been published as case studies in journals and trade publications and is part of the design resource website D'Source.
