Self Indulgence as a way to grow! Reinvent your brand.

VersionAbsolute Design Studio
May 2
1 min read

We take our brand seriously, and we make great efforts in making it seem anything but! The only constant in our brand is the we get bored of it every few years and we constantly look for ways to represent it which is contemporary to perception of our brand amongst our users and collaborators.

'VersionAbsolute' was coined as a parody to, at the time of its conception back in 2002, Microsoft Windows, which then followed a naming system corresponding to the software release version, this was before they fixed on Win 95, Win 98, Win 2000 and so on. Our visiting cards then, which was also designed as a tent card, carried a random version number and we got those printed every few months. Reinvent your brand, or atleast insert a silly easter egg.

Cut to many moons later, we are known now increasingly as VADS, an acronym which, as of today finds itself as the center of the brand. And we are forever working out ways and means to give if flesh and blood (cork and acrylic mostly).