Treasure Island was one of our first few retail wayfinding projects back in the 2005. Our initial scheme had run its course and so had the mall and hence in 2016 we were re-engaged to design the sign system for the refurbished retail development. Now under the new new management of the Blackstone Group, the Treasure Island brand was extended to a second property in Indore. Our design scheme was implemented in both these retail centers.
Taking design cues from the erstwhile rulers of Indore's extensive jewelry collection, our design response was an object system that mimicked the tessellated cuts in diamond. By making these signs in bright yellow DuPont Corian, the information system stood out in the retail environment making it accessible to the users.