Work begins on our Godrej Summit project with the first batch of prototypes being manufactured. Aluminium, acrylic & Vinyl residential interior signs. Antara Senior Living signs being installed at site. Mighty excited to see these sign programme being executed at site. Still some issues to be fixed though. Wayfinding & Placemaking for a series of Tech Parkand SEZs in India. We are having a lot of fun working with the client's team who share our enthusiasm of all things tech!
Continuing our discussions on strategy, this issue we would like to focus your attention to the use of colors...thats right, those red, blue and yellow things. Colors play an important part of our understanding of the world. Imagine if everything was devoid of color (lets say everything was black or white) what choices would we have. Colors help in creating mental associations to spaces and volumes and work as memory aids to help in your experience of the environment. Lets lo
Wayfinding is all about strategy. It is not an exercise in graphic or product design, but it's one's ability to design an information system that aids navigation and encourages explorations. A speak and recall friendly addressing system for the users is the starting point of an efficient wayfinding system. One has to keep in mind the navigational requirements and comprehension abilities of a variety of users in every environment. Lets consider one of the more critical wayfind